Responsibilities

• Own on-page SEO across a portfolio of client websites: title tags, meta descriptions, header structure, internal linking, schema markup, content optimization
• Run keyword research and build content briefs that writers can execute against
• Manage local SEO: Google Business Profile optimization and posting, citation cleanup, location page buildouts, review response
• Support technical SEO: crawl audits, indexation troubleshooting in Search Console, Core Web Vitals, redirects and site migrations
• Build and deliver monthly client reporting in GA4, Search Console, and rank tracking tools — and connect that data to call tracking and admissions outcomes, not just traffic
• Run competitive and content gap analyses to find where clients are losing ground
• Monitor visibility in AI Overviews, ChatGPT, and other answer engines, and adapt on-page strategy accordingly
• Flag opportunities and problems before clients do

Requirements

• 2–4 years of hands-on SEO experience (agency or in-house)
• Working fluency in Ahrefs or Semrush, Google Search Console, GA4, Screaming Frog, and WordPress
• Solid writing skills, you'll be editing and briefing content, not just optimizing it
• A real understanding of E-E-A-T and why YMYL health content is held to a higher bar
• Comfort working with sensitive subject matter (addiction, suicide, eating disorders, trauma) with accuracy and care
• Self-direction. We're small; you'll be trusted with accounts early and there's no one looking over your shoulder
• Clear, proactive communication, especially when something isn't working

Preferred

• Behavioral health, healthcare, or other regulated-industry marketing experience
• Familiarity with LegitScript certification and compliance requirements for treatment marketing
• Multi-location local SEO experience
• Call tracking and attribution platforms (WhatConverts, CallRail)
• Looker Studio reporting
• Basic HTML/CSS and comfort in the WordPress backend

Benefits

• Flexible schedule