Responsibilities

• Conduct keyword research and search intent analysis to identify ranking, content, and growth opportunities.
• Perform SEO audits across technical SEO, on-page SEO, internal linking, metadata, site structure, and content quality.
• Develop and implement link-building strategies to improve authority, trust, and organic visibility.
• Monitor website performance using analytics and SEO platforms, and translate findings into actionable recommendations.
• Optimize on-page elements including titles, meta descriptions, headings, body content, and internal links.
• Partner with content and marketing teams to create high-quality pages that meet user intent and support long-term organic growth.
• Contribute to GEO strategy by helping structure content so it is clearer, easier to interpret, and better suited to inclusion in AI-generated search experiences.
• Improve semantic markup, page structure, entity clarity, and content organization so digital assets are more usable across both search engines and generative AI systems.
• Help SCANPIRE.com refine how website quality, discoverability, and AI readiness are assessed through its scanning and optimization platform.

Requirements

• Proven experience in keyword research and SEO audits to identify trends, issues, and opportunities.
• Experience developing and executing link-building strategies that improve authority and traffic.
• Strong working knowledge of web analytics tools such as Google Analytics and related SEO reporting platforms.
• Strong knowledge of on-page SEO techniques, including metadata, headings, internal linking, and content optimization.
• Solid understanding of technical SEO fundamentals, including crawlability, indexing, site structure, and performance.
• Familiarity with GEO concepts and an interest in how content can be optimized for AI-generated answers and AI-driven search visibility.
• Strong attention to detail and the ability to stay current with evolving SEO trends, search technologies, and AI-driven digital changes.
• Ability to work collaboratively with cross-functional teams across marketing, content, and technical functions.
• Comfortable working in a fast-moving environment where SEO best practices are evolving alongside AI search behavior.
• Able to think strategically while still executing detailed hands-on optimization work.

Preferred

• A degree in Marketing, Computer Science, Communications, or a related field is an advantage.