Responsibilities

• Lead organic strategy for a portfolio of clients, building annual and quarterly roadmaps that account for both traditional SEO performance and Generative Engine Optimization (GEO) visibility across AI-driven search environments.
• Serve as the primary point of contact for clients, guiding strategic conversations around organic growth, AI Overviews, LLM-powered discovery tools, and how evolving search behavior impacts brand visibility and competitive positioning.
• Conduct in-depth content gap analyses, competitive research, keyword strategy, and SERP landscape analysis including evaluating how client content surfaces within traditional Search, AI-generated results and other generative search experiences.
• Translate performance data from GA4, Adobe, and Search Console into clear, actionable insights, connecting ranking shifts, traffic trends, SERP feature changes, and generative visibility signals back to client goals.
• Strengthen technical foundations such as site architecture, internal linking, and structured data to improve crawlability, entity clarity, and overall discoverability across both traditional search engines and generative platforms.
• Leverage tools like ChatGPT, Gemini, Claude, Perplexity, and automation platforms (Zapier, APIs) to accelerate research, synthesize insights, and support scalable SEO and GEO workflows.
• Test, refine, and document AI-driven workflows and GEO experiments that enhance strategic thinking, surface new opportunities, and shape Seer’s evolving approach to modern organic visibility.

Requirements

• Experience building and driving SEO strategy across multiple industries, with the ability to evolve strategy as search shifts toward AI-generated summaries and generative search interfaces.
• Strong technical SEO foundation, including site architecture, structured data, indexing diagnostics, and performance analysis — with an understanding of how these elements influence both traditional rankings and generative visibility.
• Ability to tie SEO and GEO performance to business outcomes and confidently communicate strategic recommendations to senior stakeholders.
• Comfort working with AI and LLM tools beyond surface-level usage — using them to analyze data, pressure-test ideas, support research, and improve workflows.
• Strong analytical fluency across platforms such as GA4, Adobe, Search Console, and leading SEO tools, with curiosity around emerging GEO measurement indicators such as AI Overview presence, generative citations, and SERP volatility.
• Critical thinker who evaluates AI-generated insights and GEO opportunities through real business context rather than relying solely on automation.
• Strong project management skills and the ability to manage multiple clients, shifting priorities, and cross-functional collaboration.