Search Engine Optimization Manager

Responsibilities

• Answer Engine Optimization (AEO) & AI Search Visibility
• Develop and execute AEO strategies designed to increase brand visibility, citations, and recommendations across AI-powered search and discovery platforms, including ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Conduct research into conversational search queries, question-based keywords, and emerging AI search behaviors to identify opportunities for the brand to appear in AI-generated answers.
• Structure and optimize website content to improve its ability to be discovered, interpreted, retrieved, and cited by AI-powered search engines and large language models.
• Implement AEO content best practices, including clear question-and-answer formatting, semantic headings, concise explanations, structured data, and relevant internal linking.
• Collaborate with web and development teams to implement appropriate schema markup, structured data, and technical configurations that support content accessibility and machine readability.
• Monitor brand visibility, competitor mentions, source citations, and referral traffic from AI-powered search platforms to identify opportunities for improvement.
• Identify opportunities to establish the company and its leadership as authoritative sources through original research, expert commentary, industry publications, and other credible third-party references.
• Continuously evaluate changes in AI search behavior, platform capabilities, and emerging AEO best practices, adjusting content strategies to maintain competitive visibility.
• Integrate AEO principles into traditional SEO strategies to improve discoverability across both conventional search results and AI-generated answers.

Requirements

• 4–6 years of experience in SEO, content marketing, or organic growth roles
• Demonstrated understanding of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and the evolving relationship between traditional SEO and AI-powered search.
• Experience developing or optimizing content for visibility within AI search platforms such as ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Knowledge of structured data, schema markup, semantic content organization, and technical SEO practices that support machine readability and AI-driven content discovery.
• Familiarity with AI search visibility monitoring tools and methodologies, including platforms such as Profound, Semrush AI Visibility Toolkit, Ahrefs Brand Radar, or similar solutions.
• Ability to evaluate conversational search behavior, brand citations, AI-generated recommendations, and emerging organic discovery trends.
• Understanding of entity-based SEO, topical authority, and the role of authoritative third-party sources in strengthening brand visibility across search platforms.