Search Engine Optimization Manager

Phoenix, AZ (Hybrid)

$73K/yr – $83K/yrMid Level4+ years expFull time

Posted 5 months ago

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Job Summary

Drive aging search optimization for client campaigns with emphasis on technical SEO, content strategy, and local listings.

  • Own the end-to-end SEO program from audits to content optimization.
  • Must-have: 4+ years of professional SEO experience with technical SEO, keyword research, and CMS familiarity.
  • Standout: Proficient use of tools like SEMrush, Ahrefs, Screaming Frog, and Local SEO management.

Job Description

Responsibilities

  • Develop and maintain strategic keyword and topic targeting plans for client campaigns
  • Monitor keyword rankings, search visibility, and performance trends to inform optimization strategies
  • Conduct technical SEO audits, including crawlability, indexation, site structure, page speed, and schema implementation
  • Implement and optimize meta tags, title tags, alt attributes, structured data, and internal linking strategies
  • Identify opportunities for new content creation and content optimization to improve organic visibility
  • Produce and manage SEO-driven content strategies, including blog content, landing pages, and evergreen resources
  • Monitor and report on SEO performance, including rankings, traffic growth, conversions, and technical improvements
  • Manage local SEO presence, including Google Business Profile, Bing, Apple Maps, Yelp, and other local directories
  • Collaborate with internal teams on website updates and technical implementation through CMS platforms
  • Utilize modern SEO platforms and AI tools to support research, optimization, and reporting

Requirements

  • 4+ years of professional SEO experience
  • Strong understanding of technical SEO best practices
  • Experience with keyword research and competitive analysis
  • Experience implementing meta tags, structured data/schema markup, and on-page SEO optimizations
  • Familiarity with site architecture, crawl/indexation management, and internal linking strategies
  • Experience with WordPress or other CMS platforms for implementing website updates
  • Proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms
  • Experience with Google Analytics and Google Search Console
  • Experience managing Local SEO listings and business directories
  • Ability to create client-facing reports and SEO performance audits
  • Strong written communication skills and experience developing SEO-driven content

Benefits

  • 401(k)
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance
  • Health savings account
  • Life Insurance
  • PTO
  • Parental Leave
  • Referral Program
  • MetLife Law Identity Protection
Colling Media logo

Colling Media

Colling Media is a full-service digital marketing and advertising agency located in Phoenix, Arizona. Since 2009, Colling Media focuses on advertising results customized to help grow businesses.A staff of experienced and talented marketing professionals offers expertise in Traditional Advertising (TV, Radio, Billboards), Digital Advertising (Google, Facebook, YouTube, OTT - Over-the-Top Advertising), and Content Marketing (Ideation, Development, SEO, Publishing & Promotion).Colling Media works with brands including Knight Transportation, Spartan Race, Discount Tire, Moon Valley Nurseries, and Midwest Technical Institute. The advertising agency has won several American Marketing Association Spectrum (AMA), and Arizona Innovation Marketing Association (AZIMA) TIM Advertising Awards and ranks as an Inc. 5000 Fastest Growing Business. Website: https://collingmedia.com/

Founded in 2009
Phoenix, Arizona, USA
64 employees (21 in marketing)

Traffic Signals

Monthly Visitors
1.4K
Monthly Google Ads Budget
$7.5K
Traffic Source Mix
Search
34.9%
Direct
20.8%
Referral
30.8%
Social
12.2%
Paid
1.2%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
18 (28% of company)