Search Engine Marketing Specialist at PCG Digital | USA

PCG Digital

Search Engine Marketing Specialist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead Automotive SEM campaigns across Google and Microsoft, owning performance for multiple client accounts.

Own performance of all accounts with daily GA4, Google Ads, and Microsoft Ads analyses.
Must-have: 3+ years running Google and Microsoft ads for Automotive OEM programs.
Standout: Cross-functional coordination with SEO, Social, and Content teams and regular client strategy calls.

Job Description

Responsibilities

Create, manage, and optimize Google and Microsoft ad campaigns according to clients’ business goals
Manage up to 45 accounts daily to ensure successful performance
Ongoing self-education with all social platforms and social advertising best practices
Regular client communication on strategy and performance with the Director and Account Managers
Launching campaigns and new accounts via Fluency
Team coordination and collaboration with different departments, including SEO, Social, and Content, to develop new strategies for each client
Own performance of all accounts, with daily deep dives into Google Ads, Microsoft Ads, and GA4 to ensure account/client success
Build monthly strategies for each client based on their inventory, business goals, tracking capabilities, and budgets
Speak directly to clients on reporting and strategy calls monthly

Requirements

3+ years of search engine marketing for Automotive, specifically Google and Microsoft
3+ years of experience creating Google and Microsoft advertising campaigns directly in the native platforms
Strong customer service skills
3+ years managing multiple Google and Microsoft client accounts
Experience running search engine marketing campaigns within Automotive Tier 1 OEM programs
Excellent analytical and writing skills
Proficient in GA4
Proficient in Meta Business Suite
Team player and problem solver
Self-educator

Preferred

Experience in the ClickUp task management system
Experience in the Fluency Automation platform

PCG Digital

At PCG, we pride ourselves on the relationships we have built with our clients. If you’re looking for a team of doers, creators, and problem-solvers, PCG Digital has a few people you should meet:Our digital services are based on four pillars–Search Engine Marketing (SEM), Social Media Advertising, Search Engine Optimization (SEO), and Content Creation. One of our SEM specialists will work with you to reach elusive hyper-local audiences by identifying what terms and targets to bid on that generate actionable leads, along with extensive keyword and market research. You’ll reach a broader audience and strengthen your brand voice with a social media specialist, who will create social campaigns to promote your inventory, event, and sales. You’re sure to see improved organic visibility when an SEO specialist optimizes your metadata, alt text, and Google My Business listing, including categories, services, products, photos, hours, UTM-tagged links, and more. A Content specialist will breathe life into your website with customized content using SEO tactics to provide educational value to consumers and increase your organic Google ranking.It is anywhere from difficult to impossible to manage every aspect of the digital landscape. Rather than trying to do it all yourself, why not leave it to an award-winning team of digital marketing specialists who have mastered it all?

Founded in 2015

Manasquan, New Jersey, USA

58 employees (30 in marketing)

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