Search Engine Marketing - SEO - Analyst at American Family Care | Denver, CO | $100K/yr – $120K/yr

American Family Care

Search Engine Marketing - SEO - Analyst

Denver, CO (On-site)

$100K/yr – $120K/yrIntern/New Grad2+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and coordinate AFC’s SEO program through agency management, technical and local optimization, and executive-ready reporting that ties search results to business impact.

Agency management: align deliverables, timelines, and accountability with the external SEO partner.
Technical and local SEO ownership: drive site architecture, crawlability, page speed, schema, and local presence (GMB, citations, local pack).
Measurement and executive storytelling: build dashboards, translate SEO data into actionable insights, and tie activity to national and local performance metrics.

Job Description

Responsibilities

Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability
Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema
Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance
Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio
Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders
Identify gaps and opportunities across national and local organic presence and translate them into clear action plans
Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive-ready outputs
Leverage tools including Claude, BI platforms, and web analytics to support deep-dive analyses and ad hoc strategic questions
Help build and refine reporting frameworks that connect marketing activity to business outcomes
Support preparation of board-level and leadership materials with data accuracy and analytical rigor

Requirements

2–4 years of SEO experience, ideally in a multi-location, franchise, or healthcare environment
Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance)
Experience managing or coordinating with external agencies
Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent
Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools)
Strong communicator who can translate data into clear, actionable insights for non-technical stakeholders
Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and external partners

Preferred

Familiarity with AI-assisted analysis tools is a plus

American Family Care

3.2 Glassdoor

Starting with a single location in Alabama in 1982, American Family Care (AFC) has pioneered the concept of non–emergency room urgent care. With its 2013 acquisition of the Doctors Express franchise, AFC is the nation’s leading provider of urgent care and accessible primary care with more than 370 clinics and 1,500 in-network physicians caring for more than 4 million patients a year. Ranked by Inc. Magazine as one of the fastest growing companies in the U.S., AFC’s stated mission is to provide the best healthcare possible, in a kind and caring environment, while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient.

Founded in 1982

Birmingham, Alabama, USA

1.1K employees (13 in marketing)

www.afcurgentcare.com/about

45% recommend to a friend

61% CEO approval