Responsibilities

• End-to-End Customer Ownership: Own the customer experience and relationship end to end for your portfolio, from onboarding through strategy, execution, reporting, and renewal.
• Strategic Account Leadership: Serve as the senior strategic lead on our highest-value, most complex customers, owning the relationship, roadmap, and results.
• Team Leadership & Mentorship: Act as a player-coach for a team of Customer Success account managers, onboarding new hires, QA'ing their work, and coaching them toward stronger judgment.
• SEM Strategy & Standards: Define and refine the playbooks, workflows, and quality standards the team uses across Google Ads, Microsoft/Bing Ads, and beyond.
• Customer Growth & Retention: Lead senior and executive-level QBRs and strategic reviews, owning retention and expansion across the portfolio.
• Performance & Insights: Own how the team measures and reports on performance, translating complex data into clear strategy for customers and leadership.
• Ad Creative Technology: Champion adoption of our proprietary ad creative technology and use it to deploy intent-based creative that drives conversions.
• Process & Enablement: Build the repeatable processes, documentation, and training that keep the team fast and consistent as we scale.
• Cross-Functional Collaboration: Partner with product, engineering, and creative to shape the roadmap and ensure seamless campaign execution.

Requirements

• Day-One Readiness: You've already done this job and can step in to own senior customer relationships and SEM strategy from day one with minimal ramp.
• Proven SEM Expertise: 7+ years of hands-on experience managing SEM campaigns across Google Ads and Microsoft/Bing Ads, with a track record of results at scale.
• Data Analysis Skills: Advanced proficiency with Google Sheets/Excel for analyzing large datasets and making data-driven decisions.
• Proven Leadership: A track record of directly leading, mentoring, and developing SEM/paid search practitioners.
• Proven End-to-End Ownership: A history of owning senior and executive-level customer relationships as the single point of accountability for outcomes.
• Ad Technology: Hands-on experience with ad technology platforms and a point of view on how to apply them.
• Problem-Solving & Critical Thinking: Ability to break down complex, ambiguous problems and develop effective, scalable solutions.
• Strong Communication & Presentation Skills: Ability to articulate complex information clearly and persuasively to customers and leadership.

Preferred

• Google Ads Search certification
• Experience leading or scaling a team within a digital marketing or ad-tech environment
• Comfort operating in a fast-paced, high-growth environment with limitless scale
• Passion for staying ahead of the latest SEM trends and platform changes
• Creative problem solving and a builder's mindset

Benefits

• Fully remote: TXI is a fully remote company
• Work-Life Balance: Enjoy a healthier work-life balance than traditional agencies, with sustainable work practices.
• Leadership & Growth: Own a book of strategic business and help shape the team around it, with a clear path into broader leadership.
• Build a Future: Build a long-term career at a company that's genuinely invested in your growth.
• Collaborative Environment: Join a team that values your ideas and works together toward shared goals.