Search Engine Marketing Assistant Manager at James Hardie | Chicago, IL | $90K/yr – $100K/yr

James Hardie

Search Engine Marketing Assistant Manager

Chicago, IL (On-site)

$90K/yr – $100K/yrMid Level3+ years expFull time

Posted 5 months ago

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Job Summary

The role leads paid search campaigns on Google and YouTube, driving ROI through optimization and data analysis. It emphasizes collaboration with cross-functional teams, rigorous reporting, and maintaining conversion tracking. You should have 3-5 years of paid search experience and analytics proficiency to succeed.

Job Description

Responsibilities

Develop, implement, and manage paid search campaigns on Google, including YouTube and other Google Ads products, to achieve business goals
Collaborate with cross-functional teams to align paid search strategies with overall marketing objectives
Continuously optimize campaign performance through rigorous data analysis, A/B testing, and trend monitoring
Manage all paid search copywriting, ad copy testing, and landing page testing
Own paid search reporting and analysis, turning data into insights to drive actions that improve the SEM program
Manage budgets effectively to maximize ROI while adhering to financial plans
Generate insightful reports on campaign performance and provide strategic recommendations
Owns the Google Ads pixel and conversion event library, managing communications with the web team to make sure our ad accounts are aligned to website updates and tracking remains in working order
Stay updated with industry trends/advancements to keep AZEK at the forefront of digital innovation

Requirements

Extensive experience, at least 3-5 years with hands on keyboards managing paid search media campaigns on Google and Microsoft
Strong understanding of media channels within Google ecosystem (including PMAX, Demand Gen, YouTube)
Proficiency in data analytics tools such as Google Analytics or Adobe Analytics
Proven track record of developing strategies that drive measurable results
Excellent communication and collaboration skills to work effectively within a team
Ability to adapt to a fast-paced environment and manage multiple projects simultaneously
Bachelor's degree in Marketing, Business, or a related field, or equivalent experience

Benefits

Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee.
Life insurance
Short-term and long-term disability insurance
401(k) Retirement plan
11 paid holidays per year
Paid vacation
Paid sick leave
Wellness Program, Employee Assistance Program, Parental Leave
Employee Stock Purchase Plan
Community Involvement & Sustainable Solutions

James Hardie

James Hardie Industries is the world’s #1 producer and marketer of high-performance fiber cement and fiber gypsum building solutions. We employ a diverse global workforce of approximately 5,800 employees across operations in North America, Europe, Australia, and New Zealand, and generated more than $3.9 billion in net sales during our 2024 financial year. We believe that home is a sanctuary and a canvas for self-expression without compromise. As the trusted innovator and industry leader in the markets where we operate, James Hardie empowers homeowners and building professionals alike to achieve their dream home with premium quality solutions that enable endless possibilities for design and aesthetics, while also delivering trusted protection and long-lasting beauty. Key to this effort is our dedication to our customers, market driven innovation, an inclusive and empowering company culture, and an unwavering commitment to our Zero Harm safety initiative. We also recognize the company’s ability to influence the communities in which we live and work around the world. While operating with a global mindset, we put great care into how our business impacts the local communities in which we operate and serve by sourcing locally, employing locally and delivering locally.

Founded in 1900

Chicago, Illinois, USA

4.8K employees (302 in marketing)

www.jameshardie.com