Search Engine Marketing Analyst at Digi-Key Electronics | Bloomington, MN | $25/hr – $34/hr

Search Engine Marketing Analyst

Bloomington, MN (Hybrid)

$25/hr – $34/hrMid Level1+ years expFull time

Posted 2 months ago

Job Summary

Own day-to-day SEM campaign management and optimization across paid search, with budget control, A/B ad copy testing, and cross-team coordination to weave SEM into broader digital initiatives.

SEM Campaign Management: Own budgets, ad copy testing, and optimization practices.
Performance & Insights: Turn daily data into actionable improvements and KPI summaries.
Strategy & Collaboration: Align with Segment/Regional Marketing and translate needs to guide priority initiatives.

Job Description

Handle day-to-day paid search campaign management, including budget allocation, ad copy testing, and campaign optimizations
Analyze daily performance data from multiple sources to uncover insights and drive continuous improvement.
Develop and maintain performance reports that summarize activity against departmental KPIs.
Conduct ad copy testing, oversee budget allocation, and ensure campaigns follow best practices.
Partner with cross-functional teams (e.g., Segment Marketing, Regional Marketing, Supplier Business Development, Analytics) to integrate SEM into broader digital initiatives.
Partners with major search engines (Google, Bing) and agency teams to optimize performance and implement new opportunities.
Stay current on SEM platform updates, search marketing trends, competitive insights, and industry best practices.
Identify translation needs for campaigns and coordinate with the internal translation team.
Collaborate with senior leadership on strategy and budget allocation based on account and campaign performance.
Understand where key data resides across internal systems and engage the appropriate contacts to access necessary information.