Responsibilities

• Partner with business stakeholders to define clear tactic goals and measurement objectives
• Design and implement experiments and measurement frameworks
• Extract and prepare data through querying and data manipulation
• Conduct rigorous statistical analyses to summarize and interpret results
• Develop compelling reports and visualizations that effectively communicate insights
• Provide data-driven recommendations to optimize marketing campaigns and maximize ROI
• Stay abreast of industry trends, emerging technologies, and best practices, proactively identifying opportunities for innovation

Requirements

• 3-5 years’ experience with Marketing data
• Proficiency in SQL, Python, R, or SAS, or ability to readily acquire proficiency based on experience with comparable programming/querying languages
• Experience working across multiple computing platforms and operating systems, with an emphasis on AWS, but including other platforms as well (such as Hadoop or DB2)
• Experience producing reports and dashboards using business intelligence and visualization tools (e.g., Microsoft Excel, Tableau, PowerBI, QlikView, etc.)
• Strong understanding of experimental design and evaluation methods for marketing performance
• Experience optimizing direct marketing KPIs across email, text, and direct mail channels with a focus on ROI
• Solid foundation in descriptive and inferential statistics (e.g., averages, chi-square tests, logistic regression)
• Familiarity with marketing models, advanced statistical techniques, and direct marketing principles
• Skilled in data visualization and business intelligence tools such as Excel, Power BI, Tableau, or QlikView
• Effective collaborator with the ability to work independently and within cross-functional teams

Preferred

• Experience with AI-driven marketing technologies and Customer Data Platforms (CDPs)
• Knowledge of experimentation platforms and their application in marketing
• Familiarity with cloud platforms such as AWS
• Understanding of integrated marketing funnels and how multiple channels interact to drive customer engagement

Benefits

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.
• Visit our State Farm Careers page for more information on our benefits , locations , and the hiring process of joining the State Farm team!
• Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
• Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.