Search Engine Marketing Analyst (10173.967.13) at Tripadvisor | Needham, MA

Tripadvisor

Search Engine Marketing Analyst (10173.967.13)

Needham, MA (Remote)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own SEM campaigns end to end with data-driven testing and landing-page optimization, collaborating with data science and engineering to raise diagnostic clarity and spend efficiency.

SEM growth opportunities: identify and scale high ROI campaigns across markets.
Measurement and testing: design and analyze A/B tests; translate results into campaign and landing-page improvements.
Tools and collaboration: work with data scientists/engineers to build diagnostics, dashboards, and faster pace in SEM workflows.

Job Description

Responsibilities

Manage large multinational marketing campaigns.
Identify SEM growth opportunities.
Analyze marketing data to identify actionable insights.
Work collaboratively with data scientists and engineers to improve tools and processes.
Improve and optimize our landing pages to maximize conversion.
Stay abreast of the latest developments in SEM.
Design and analyze tests.
Write compelling adverts.

Requirements

Master’s degree (or foreign equivalent) in Business Analytics, Economics or related field and two years of experience in the job offered or in a Search Engine Marketing Analyst-related occupation.
Managing large multinational marketing campaigns.
Analyzing marketing data to identify actionable insights using advanced SQL and Python.
Identifying SEM growth opportunities.
Designing, running, and analyzing A/B tests.
Writing and executing successful advertising campaigns.
Developing and optimizing campaign diagnostics and pacing dashboards using Tableau.
Translating marketing hypotheses into testable experiments, measuring outcomes, and communicating results cross functionally.

Tripadvisor

Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travelers, from planning to booking to taking a trip. Travelers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travelers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), own and operate a portfolio of travel media brands and businesses, operating under various websites and apps, including the following:www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com, www.viator.com.* Source: SimilarWeb, unique users de-duplicated monthly, September 2023** Source: Tripadvisor internal log files

Founded in 2000

Needham Heights, Massachusetts, USA

www.tripadvisor.com