Responsibilities

• Defines and leads Whisker’s search and discovery strategy across Google, YouTube, marketplaces, and AI-powered answer engines
• Evolves SEO into a broader “discovery layer”—ensuring visibility wherever customers search, ask, or explore
• Identifies and prioritizes high-impact surfaces for both brand and non-brand demand capture
• Builds and scales organic search as a performance channel with clear contribution to traffic, conversion, and revenue
• Identifies high-intent opportunities and ensures we win across the full demand spectrum—from problem discovery to product consideration
• Continuously optimizes for both capture (rank/visibility) and conversion (click ? action)
• Owns and influences the technical foundation that enables discoverability at scale (site architecture, crawlability, indexation, structured data, performance)
• Builds systems that ensure resilience and rapid detection of issues across domains
• Partners with Engineering and Ecom teams to continue to optimize Whisker sites toward search-optimized platforms
• Defines how content builds authority, relevance, and coverage across key topics and entities