Responsibilities

• Interpret search data using search tools and large language models, and deliver clear, actionable recommendations that improve page visibility and user relevance.
• Conduct keyword research to support academic programs, priority pages and marketing campaigns.
• Audit webpages for on-page SEO improvements, including metadata, headings, internal linking and content alignment; conduct periodic sitewide and section-level SEO audits, presenting findings and recommendations to stakeholders.
• Prepare SEO-informed content briefs that guide content strategy.
• Monitor rankings, query trends and performance patterns to identify opportunities and issues, diagnose notable changes in impressions, clicks, CTR or query mix, and recommend responses.
• Review competitor and peer institution search performance for benchmarking and insights.
• Analyze performance data from Google Search Console, Google Analytics and Semrush across priority pages and sections.
• Build and maintain dashboards and recurring reports for internal stakeholders, summarizing key takeaways and trends.
• Track and evaluate the impact of optimizations on specific pages and content groups, reporting outcomes and lessons to inform future work.
• Maintain ASU brand standards across search-facing content where applicable.

Requirements

• Bachelor's degree and five (5) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Bachelor’s degree or higher in a related field.
• Experience in digital marketing, search or content strategy.
• Experience developing SEO-informed content briefs or translating search insights into content strategy.
• Experience building dashboards or recurring performance reports (Looker Studio or similar).
• Demonstrated interest in and passion for technologies, tools and skills, including SEO platforms and AI-assisted methods for search analysis and content optimization.
• Proven experience driving positive results in the SEO field.
• Experience with Google Search Console and Google Analytics.
• Evidence of strong written communication skills to write briefs and strategies.
• Demonstrated ability to work collaboratively with others to accomplish tasks.
• Demonstrated ability to learn new technologies as needed to accomplish tasks.

Benefits

• Healthcare
• Financial Security
• Retirement
• Family Resources
• Tuition Reduction (Eligible ASU Employee, their dependents and spouse.)
• Discounts