Researches, writes and / or edits high-level communications, publications, and / or reports with complex or sensitive subject matter to audiences that are either broad or highly influential. Requires subject-matter expertise and an in-depth understanding of the audience and the communication strategies that will best serve the institution with that audience. Work is of considerable difficulty and may require political acumen and sensitivity. Ensures alignment with UCSF digital and editorial policies and brand identity standards as posted at identity.ucsf.edu.