SAP NS2 Senior Digital Marketing Specialist

Herndon, VA (Hybrid)

$100K/yr – $216K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated B2B digital marketing campaigns for SAP NS2, coordinating cross-functional teams to boost government-focused brand visibility.

  • Own campaigns across digital and traditional channels to build brand presence.
  • Must-have: 7+ years in B2B enterprise digital marketing, tech/software focus.
  • Standout: Public-sector/federal market exposure or proximity to Herndon, VA.

Job Description

Responsibilities

  • Plan, create, and manage integrated marketing campaigns across digital and traditional channels, including social media, physical advertising, and news outlets.
  • Manage social media platforms (LinkedIn, X, YouTube, etc.), support engagement, monitor trends, and expand our digital footprint.
  • Create engaging content for social media platforms, external websites, and promotional opportunities.
  • Ensure consistent branding and messaging across all digital channels.
  • Collaborate cross-functionally with sales, product strategy, security and other stakeholders to align digital strategies.
  • Stay ahead of U.S. Government trends, analyze performance metrics, and propose innovative strategies to boost online presence and strengthen our brand identity through creative multimedia.
  • Manage digital media calendars to ensure timely execution of content.

Requirements

  • 7+ years of digital marketing experience, with a strong focus on campaigns for B2B enterprise audiences in the software and tech industries.
  • Strong written communication skills.
  • Proven success in building brand visibility through digital campaigns, especially in tech or software environments.
  • Proficient with major social media tools and platforms (e.g., LinkedIn, X, YouTube).
  • Proficient in Microsoft Office Suite, Adobe Creative Suite, and project management platforms.

Preferred

  • Familiarity with SAP products
  • Has worked in the Public Sector Industry – Federal, State and Local or Defense
  • Located within commuting distance to Herndon, VA.

Benefits

  • Constant learning, skill growth
  • great benefits
  • prioritize your wellbeing
  • belonging
  • team that wants you to grow and succeed
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SAP

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SAP is the leading enterprise application and business AI company. We stand at the intersection of business and technology, where our innovations are designed to directly address real business challenges and produce real-world impacts.Our solutions are the backbone for the world’s most complex and demanding processes. SAP’s integrated portfolio unites the elements of modern organizations — from workforce and financials to customers and supply chains — into a unified ecosystem that drives progress.SAP privacy statement for followers: www.sap.com/spsOur Community GuidelinesAt SAP, we're committed to fostering meaningful conversations that respect everyone in our community. To maintain a positive environment, we moderate comments that:• Target individuals personally, including our employees, customers, or partners• Contain discriminatory, harassing, or threatening language/content• Share personal information without consent• Promote misinformation or spam or 3rd-party linksWe believe in open dialogue and constructive feedback, but we will remove content that violates these guidelines without notice. We appreciate your understanding and contribution to a respectful community.For questions about our moderation practices, please DM or contact us at brandsocial@sap.com.

Founded in 1972
Walldorf, Baden-Württemberg, DEU
138K employees (6,989 in marketing)
81% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
15.6M
Monthly Google Ads Budget
$735.1K
Traffic Source Mix
Search
42.6%
Direct
41.9%
Referral
13.4%
Social
0.9%
Paid
1.2%

Headcount Trend

Current headcount: ~138.1K

Marketing Team

Marketing Team Size
3,841 (3% of company)
Median Career Experience
21 years
Median Tenure
6.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Post IPO Equity, 7 years ago

Funding History

  • Apr 2019
    Post IPO Equity • $1.3B
  • Jun 2015
    Grant • $1.4M

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