Responsibilities

• Own strategy and execution across product-related email, push, and SMS including onboarding sequences, booking flows, re-engagement, and key transactional moments.
• Build and maintain AI-powered workflows that automate lifecycle touchpoints, reduce manual lift, and enable personalization at scale across email, push, and SMS.
• Liaise with product and engineering on SMS and push data infrastructure: opt-in/opt-out architecture, consent capture, list hygiene, suppression logic, and carrier compliance (TCPA, 10DLC).
• Partner with Product and Engineering on migration of pre-existing lifecycle touchpoints and creation of new touchpoints, ensuring product events and data pipelines pass to events correctly.
• Maintain behavioral audience segments using product event data to drive relevance at every stage of the guest and host lifecycle.
• Design and execute A/B tests on creative, trigger timing, channel sequencing, and copy and systematically apply findings.
• Maintain high standards for channel hygiene: deliverability, segmentation accuracy, token logic, and QA.
• Use AI tooling to track engagement & performance across owned programs and make optimizations
• Partner with data analytics to identify lifecycle gaps and inform future program design.