Responsibilities

• Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation.
• Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline.
• Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling.
• Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume.
• Make AI, primarily Jasper, a core engine for content creation and scale.
• Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds.
• Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets.
• Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline.
• Redefine the case study process end to end as a scalable customer content system.
• Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source.

Requirements

• Strong background in B2B content strategy and content creation.
• Demonstrated ability to think about and design content as a system.
• Hands-on experience using AI tools for content creation and scale, with Jasper strongly preferred.
• Strong project management skills with the ability to keep complex content initiatives moving through a defined content pipeline.
• Systems thinker who designs workflows, not just assets.
• Comfortable enabling others through training, templates, and documentation.
• Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies.

Preferred

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices.
• Experience using PathFactory or similar content experience platforms.
• Prior experience leading designers or managing creative partners.

Benefits

• Competitive Compensation: Base salary range of $110,000 - $160,000 DOE.
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up.
• Equity: Opportunity to earn equity compensation.
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO.
• Vibrant Culture: Catered lunches, happy hours, and team-building events.
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure.