Responsibilities

• Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation
• Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline
• Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling
• Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume
• Make AI, primarily Jasper, a core engine for content creation and scale
• Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds
• Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets
• Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline
• Redefine the case study process end to end as a scalable customer content system
• Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source

Requirements

• Serve as the content strategy lead for campaigns, shaping narratives, formats, and assets required to support technical buyers
• Produce content directly where appropriate, using AI to accelerate creation and iteration
• Project manage content initiatives across Product Marketing, Demand Generation, Creative, PR, Events, and agency partners to keep the content pipeline moving
• Translate campaign objectives into structured content plans, timelines, and execution paths
• Reduce friction and rework between ideation, creation, design, and activation
• Shift the organization from ad hoc content execution to a systems-based content pipeline
• Train marketers on how to use Jasper effectively, including prompting, iteration, scaling, and quality control
• Build playbooks and best practices that make systemized AI usage accessible and repeatable
• Act as an internal expert and coach on AI-powered content systems
• Partner with Marketing Operations to define content system outputs, success metrics, and dashboards

Preferred

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices
• Experience using PathFactory or similar content experience platforms
• Prior experience leading designers or managing creative partners

Benefits

• What We Offer
• - Competitive Compensation: Base salary range of $110,000 - $160,000 DOE
• - Growth Opportunity: Join a company in its early stages and help build its success from the ground up
• - Equity: Opportunity to earn equity compensation
• - Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO
• - Vibrant Culture: Catered lunches, happy hours, and team-building events
• - Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure