Responsibilities

• Define and evolve our content strategy across the full customer journey in close partnership with Product Marketing and Demand Generation
• Design content systems that translate strategy into structured inputs, templates, and repeatable outputs across the content pipeline
• Personally contribute to content creation where appropriate, using AI to accelerate drafting, iteration, and scaling
• Ensure content supports discoverability, engagement, and content pipeline impact, not just production volume
• Make AI, primarily Jasper, a core engine for content creation and scale
• Establish standards for AI-generated content including prompts, templates, tone, guardrails, and quality thresholds
• Build and maintain AI-powered content systems that support predictable, high-quality output across campaigns, channels, and markets
• Ensure content systems are designed for reuse, modularity, and efficiency across the content pipeline
• Redefine the case study process end to end as a scalable customer content system
• Design workflows that maximize the value of each customer engagement by generating multiple downstream outputs from a single source

Requirements

• Strong background in B2B content strategy and content creation
• Demonstrated ability to think about and design content as a system
• Hands-on experience using AI tools for content creation and scale, with Jasper strongly preferred
• Strong project management skills with the ability to keep complex content initiatives moving through a defined content pipeline
• Systems thinker who designs workflows, not just assets
• Comfortable enabling others through training, templates, and documentation
• Trusted partner to Product Marketing, Demand Generation, Creative teams, PR, Events, and external agencies

Preferred

• Experience with GEO (Generative Engine Optimization) or modern AI-driven discoverability practices
• Experience using PathFactory or similar content experience platforms
• Prior experience leading designers or managing creative partners

Benefits

• What We Offer
• Competitive Compensation: Base salary range of $110,000 - $160,000 DOE
• Growth Opportunity: Join a company in its early stages and help build its success from the ground up
• Equity: Opportunity to earn equity compensation
• Comprehensive Benefits: 100% company-paid medical premiums for employees, 401(k) match, and Flexible PTO
• Vibrant Culture: Catered lunches, happy hours, and team-building events
• Work-Life Balance: We offer marketplace discounts and maintain a culture that values the balance between work and adventure