Responsibilities

• Own end-to-end growth and conversion engine from marketing to retention.
• Design and manage end-to-end funnels for donor acquisition and retention.
• Design and manage funnels for volunteer recruitment and engagement.
• Define lifecycle stages from awareness to retention.
• Identify where people drop off across funnels.
• Improve conversion from engagement to participation and from interest to action.
• Continuously optimize user journeys.
• Partner with Salesforce to align data with funnel stages and track pipeline performance.
• Ensure visibility into conversion metrics and that all activity is measurable.
• Track key metrics: conversion rates, retention rates, funnel velocity, engagement-to-action.

Requirements

• 3–5 years of experience in Operations, Revenue Operations, Marketing Operations or similar roles
• Experience with CRM systems (e.g., Salesforce)
• Data and performance tracking
• Strong understanding of Funnels and conversion
• Process optimization

Preferred

• Experience in nonprofit or mission-driven organizations
• Experience with automation tools and workflows
• Experience in remote teams
• Strong analytical and data interpretation skills