Responsibilities

• Build campaign briefs, timelines, and workback plans.
• Coordinate cross-functional GTM programs from planning through execution.
• Partner with Product Marketing to translate narratives into actionable campaigns.
• Ensure each campaign has a clear audience, message, sales motion, budget, and measurement plan.
• Manage program updates, launch checklists, and post-campaign readouts.
• Build sales activation plans for priority campaigns.
• Define target accounts and follow-up motions.
• Partner on messaging, talk tracks, outreach copy, and enablement materials.
• Ensure sellers know which accounts to work and what action to take.
• Track whether campaigns are creating meetings, opportunities, and account progression.

Requirements

• 6 to 8+ years of experience in B2B marketing, revenue marketing, demand generation, ABM, GTM strategy, or campaign management
• Experience working closely with Sales teams
• Strong project management and cross-functional coordination skills
• Familiarity with HubSpot, Salesforce, campaign tracking, and marketing attribution
• Experience building campaign briefs, launch plans, sales plays, and performance readouts
• Ability to manage multiple priorities in a fast-moving environment
• Strong communication skills and attention to detail
• A practical, revenue-oriented mindset

Preferred

• Experience in adtech, martech, SaaS, media, or B2B technology
• Experience supporting product launches or product marketing programs
• Familiarity with ABM tools, intent data, enrichment platforms, or marketing automation
• Experience partnering with RevOps and Finance
• Experience supporting enterprise sales, agency relationships, DSPs, or platform partnerships
• Experience working with cross-functional teams to scale programs

Benefits

• Medical, Dental & Vision Plans
• Flexible PTO
• 401k w/ employer match
• *Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).*