Responsibilities

• Account-Based GTM & Demand Generation: Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement, meeting creation, and opportunity progression.
• Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support.
• Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline).
• Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria.
• Pipeline & Revenue Impact: Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives.
• Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration.
• Campaign Execution: Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments.
• Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI.
• Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline.
• Technology, Data & Measurement: Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance.

Requirements

• 3+ years of experience in B2B SaaS demand generation or revenue marketing roles.
• Self-starter with strong understanding of SaaS funnels, meeting conversion benchmarks, and pipeline math.
• Experience with ABM platforms (N.Rich, 6Sense, DemandBase), and marketing automation (HubSpot/Marketo), CRM (Salesforce).
• Comfortable operating in a fast-paced, iterative environment where speed and adaptability matter.
• Strong analytical skills with the ability to translate data into insights and recommendations.
• Excellent cross-functional communication and stakeholder management.

Preferred

• Preferred experience executing Account-Based GTM/ABM programs with measurable pipeline impact.
• Preferred experience in the supply chain, logistics, manufacturing, or ERP ecosystems

Benefits

• Your health and well being are important to us at QAD. We provide programs that help you strike a healthy work-life balance.
• Opportunity to join a growing business, launching into its next phase of expansion and transformation.
• Collaborative culture of smart and hard-working people who support one another to get the job done.
• An atmosphere of growth and opportunity, where idea-sharing is always prioritized over level or hierarchy.