Responsibilities

• Account-Based GTM & Demand Generation
• Build and execute long-term, strategic and creative integrated demand programs and local events that raise ICP engagement, meeting creation, and opportunity progression.
• Run full-funnel ABM/ABX multi-product Supply Chain GTM motions across targeted account segments including paid media, content, email, events, and outbound support.
• Develop activation plans for Tier 1/2/3 accounts with clear goals by stage (engagement → meetings → SAO → pipeline).
• Partner with Sales and BDRs on account selection, signal interpretation, and meeting readiness criteria.

Pipeline & Revenue Impact

• Own pipeline creation targets and influence goals aligned to quarterly and annual revenue objectives.
• Track and optimize conversion pathways across channels: digital advertising, paid/organic content, events, campaigns, and outbound orchestration.

Campaign Execution

• Create multi-channel Supply Chain campaigns supporting product lines, use cases, and vertical segments.
• Manage budgets across ABM, paid media, content syndication, and events with a focus on efficiency and ROI.
• Partner with Product team, SMEs, and Sr Content Strategist to translate messaging into campaigns that engage, resonate, and convert ICPs into pipeline.

Technology, Data & Measurement

• Work with Marketing Operations group to leverage ABM and marketing automation platforms, CRM, and analytics tools to track engagement progression and campaign performance.
• Maintain dashboards that show account movement, influence, pipeline contribution, and velocity.
• Identify insights and turn them into actionable program adjustments.

Cross-Functional Collaboration

• Work closely with Sales, BDR, Customer Success, and Product teams to maintain a unified revenue approach.
• Support Sales Accepted Meeting (SAM) workflows, opportunity quality alignment, and post-meeting progression.
• Participate in regular GTM planning, campaign prioritization, and lead-management processes.