Responsibilities

• Plan, launch, and optimize paid marketing campaigns (LinkedIn, Google, and other industry-relevant channels) to drive top-of-funnel pipeline for a B2B SaaS audience in the fintech / wealth management space
• Build and maintain sales collateral — one-pagers, case studies, decks, and battlecards — that helps the sales team tell Grantd's story clearly and close deals faster
• Partner closely with sales to understand what's resonating (and what isn't) in the field, and translate that feedback into sharper messaging and campaigns
• Work closely with the revenue and sales team on revenue forecasting and bottoms-up pipeline analysis — using that analysis to build the growth plan, execute against it, and measure performance against targets
• Represent Grantd at industry conferences and events, including managing logistics, booth presence, and educational sessions that build brand awareness among RIA firms
• Own ROAS and other performance analysis across paid channels, and make the call on reallocating budget and investment based on what's actually driving pipeline and revenue
• Track and report on campaign performance, pipeline contribution, and cost-per-lead / cost-per-opportunity metrics
• Manage relationships with outside vendors and agencies supporting paid media, design, and event execution
• Stay current on trends in RIA / wealth management and equity compensation software to keep positioning sharp and differentiated
• Contribute to broader go-to-market strategy, including positioning and messaging for new features and products

Requirements

• 3–5 years of experience in B2B marketing, with hands-on experience running paid / growth marketing campaigns
• A smart, self-starter who can operate at both altitudes — rolling up your sleeves on tactical execution and stepping back to think and plan strategically
• Deep experience owning paid channels and marketing budgets as if they were your own — running ROAS analysis and having the backbone to make investment and reallocation decisions based on performance data
• Demonstrated experience working closely with a sales team — you understand what sales needs to close deals and how to give it to them
• Comfort working with the revenue team on forecasting and bottoms-up pipeline analysis to build and measure a plan against targets
• Strong writing and design instincts; comfort producing polished sales collateral and campaign creative with minimal revision
• Experience managing paid campaigns across channels such as LinkedIn, Google Ads, or industry-specific platforms, with a data-driven approach to optimization
• Strong cross-functional collaborator with excellent communication skills and a strong work ethic
• Comfort with ambiguity and a fast-moving startup environment where you'll wear multiple hats
• Excellent project management skills — able to juggle campaigns, collateral requests, and event logistics at the same time

Preferred

• Experience marketing to RIA firms, wealth managers, or other financial services audiences
• Familiarity with equity compensation, cap table, or other fintech software categories
• Experience planning or staffing industry conferences and trade show booths
• Familiarity with marketing and sales tools such as HubSpot, Salesforce, or LinkedIn Campaign Manager
• Prior experience at a company selling into SEC- or FINRA-regulated industries

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance