Responsibilities

• Serve as a key member of the retention team, supporting the execution of lifecycle email and SMS campaigns that drive customer engagement and retention
• Execute lifecycle marketing tests (e.g., A/B testing, segmentation strategies, triggered journeys) to improve performance and deepen customer relationships
• Assist with QA, testing, and deployment of campaigns within CDP and ESP platforms
• Track and analyze performance metrics, providing reporting and insights to inform ongoing optimization
• Partner cross-functionally with creative, copy, site merchandising, and acquisition teams to ensure brand consistency and alignment
• Coordinate campaign assets, timelines, and workflows in partnership with creative and project management teams
• Maintain clear communication with stakeholders to ensure timely, accurate execution of lifecycle initiatives
• Support loyalty initiatives as they relate to lifecycle marketing, including triggered communications, customer journeys, and testing tied to loyalty moments
• Partner closely with Loyalty leads to help operationalize loyalty-related lifecycle campaigns within email and SMS channels
• Assist in pulling performance insights and learnings from lifecycle campaigns that inform loyalty optimization and future strategy

Requirements

• 3+ years of experience in lifecycle, retention, CRM, or email/SMS marketing, ideally within eCommerce or retail
• Working knowledge of Klaviyo (or similar ESP) and SMS platforms
• Experience using project management tools such as Asana
• Strong attention to detail, organization, and time management skills
• High-level understanding of analytics, testing, and performance reporting
• Excellent written communication and proofreading skills
• Comfort working in a fast-paced environment with shifting priorities

Preferred

• Familiarity with Shopify or similar CMS platforms a plus

Benefits

• Health Insurance
• Savings and Retirement Plan
• Employee Assistance Program
• Generous Vuori Discount & Industry Perks
• Paid Time Off
• Wellness & Fitness benefits