eHouse Studio

Retention Marketing Strategist Contractor

USA (Remote)

Salary Not AvailableMid Level2+ years expContract

Posted 1 month ago

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Job Summary

Own retention programs across email and SMS for ecommerce clients, turning segmentation and lifecycle mapping into sustained lift in LTV and revenue.

  • Lifecycle & retention ownership: plan, launch, and optimize multi-channel flows and campaigns with data-driven testing.
  • Strategy-to-performance: translate business goals into testing roadmaps, benchmarks, and proactive optimization.
  • Cross-functional storytelling: present results and next steps to clients and align lifecycle with acquisition, creative, and on-site experiences.

Job Description

Responsibilities
  • Develop and own retention marketing strategies across email and SMS for assigned clients.
  • Identify opportunities to increase customer lifetime value through segmentation, personalization, lifecycle mapping, and behavioral targeting.
  • Translate business goals into actionable retention plans, testing roadmaps, and performance benchmarks
  • Plan, build, launch, and optimize email and SMS campaigns and automated flows (e.g., welcome, abandoned browse/cart/checkout, post-purchase, win-back, loyalty).
  • Partner with copywriters and designers to deliver compelling, conversion-focused creative that aligns with each brand’s voice and guidelines.
  • Ensure all programs follow deliverability, compliance, and best-practice standards.
  • Monitor performance against KPIs including revenue, engagement, conversion rate, deliverability, and list growth.
  • Conduct A/B tests on subject lines, creative, timing, offers, and segmentation to drive continuous improvement
  • Use data and insights to make proactive recommendations and confidently challenge underperforming strategies
  • Support account managers in client meetings by presenting strategy, results, and recommendations
  • Clearly communicate performance insights, testing outcomes, and next steps in client-facing reports and discussions.
  • Act as a trusted retention marketing expert for clients, staying aligned with their broader marketing initiatives
  • Collaborate with paid media, CRO, creative, and store operations teams to align lifecycle marketing with acquisition and on-site experiences.
  • Contribute to internal best practices, playbooks, and the ongoing evolution of ehouse’s retention marketing offerings.