Retention Marketing Specialist

Cerritos, CA (On-site)

$70K/yr – $75K/yrMid Level1+ years expFull time

Posted 22 hrs ago

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Job Summary

Own and execute data-driven retention programs across email and mobile channels, including segmentation, personalization, reporting, and testing to maximize activation, retention, and ROI.

  • Own analytics, reporting, and dashboards for email/push campaigns
  • Lead segmentation and lifecycle optimization including win-back and upsell
  • Collaborate with marketing, engineering, and content to implement personalized campaigns

Job Description

Responsibilities

  • Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
  • Write queries and scripts to serve personalized content in emails and mobile push messages
  • Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
  • Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
  • Perform customer segmentation and customer lifetime value analysis to support retention strategy
  • Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
  • Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
  • Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
  • Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
  • Prepare, test and schedule daily email sends

Requirements

  • Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.
  • Strong SQL background, ability to dive into the dataset and arrive at a conclusion
  • Proven business acumen and results oriented.
  • Ability to demonstrate logical thinking and problem solving skills
  • Strong attention to detail
  • Strong communication, collaboration, and presentation skills
  • Comfortable working in a very collaborative, creative, and fast paced environment
  • Comfortable sharing concepts and taking feedback
  • Self-motivated and takes initiative
  • Interest in e-commerce and marketing

Preferred

  • 1+ years of analytical experience is a plus but not required
  • MS/MSc/MEng in a quantitative field is a plus but not required
  • Experience with SQL, Tableau, Google Analytics, Python preferred
  • Basic programming skills in any language (java, vba, python, c++…) are a plus
  • Experience with E-commerce marketing is a plus
  • SQL and Database experience or training is a plus

Benefits

  • Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties.
REVOLVE logo

REVOLVE

3.3 Glassdoor

REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands. Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit www.revolve.comAt REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level. It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. In return, we promise to keep REVOLVE a company where inspired people will always thrive.

Founded in 2003
Cerritos, California, USA
1.1K employees (285 in marketing)
54% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
16.2M
Monthly Google Ads Budget
$1M
Traffic Source Mix
Search
30.1%
Direct
61.3%
Referral
4.4%
Social
2.5%
Paid
1.5%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
131 (11% of company)
Median Career Experience
5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Private Equity, 12 years ago

Funding History

  • Feb 2014
    Private Equity

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