Responsibilities

• Own the performance, execution, strategy, and ongoing optimization of 30+ Email and SMS triggered lifecycle journeys across all brands (abandon cart, browse abandonment, back in stock, etc.).
• Proactively identify new trigger opportunities to improve revenue, traffic, conversion, and customer lifetime value.
• Devise, execute, and analyze ongoing A/B tests within triggered journeys to continuously improve performance against KPIs.
• Independently own the promotional/bulk messaging calendar for Email and SMS across all five brands.
• Lead automated lifecycle messaging strategy for paid loyalty and Military loyalty programs, leveraging testing and optimization to improve engagement and lifetime value.
• Manage the execution of all in‑house and vendor‑funded promotions, ensuring alignment with Merchandising and Product Data teams
• Oversee the Email and SMS messaging strategy including subject lines, sender names, pre‑headers, and creative direction
• Oversee end‑to‑end production for retention marketing campaigns across Email, SMS, and onsite promotional placements.
• Partner closely with Creative, IT, Product Data, Merchandising, and Customer Service teams to execute campaigns efficiently and accurately.
• Manage multiple high‑priority projects simultaneously and make informed tradeoff decisions to meet business deadlines.
• Directly manage and develop a team of 2, providing clear direction, feedback, and performance management.
• Oversee weekly, monthly, and ad hoc performance reporting for Email and SMS, with a strong focus on triggered vs. promotional performance.
• Analyze trends and identify actionable insights to improve engagement, conversion, revenue, and customer retention.