Responsibilities

• Customer Engagement & Retention: Develop and execute customer marketing strategies that improve retention, adoption, and satisfaction. Build lifecycle marketing campaigns across onboarding, renewal, and expansion stages.
• Customer Advocacy & Storytelling: Create and scale customer advocacy programs, including testimonials, case studies and referrals. Produce customer-facing assets such as case studies, success stories, and video spotlights.
• Expansion & Growth Support: Support upsell and cross-sell initiatives through targeted customer segmentation and messaging. Collaborate with Product and Sales on customer expansion campaigns
• Track program impact on pipeline influence and customer revenue growth
• Customer Communications & Community: Own customer communications including newsletters, product updates, and announcements. Ensure master communication calendar aligns with customer needs and product priorities
• Insights & Cross-Functional Collaboration: Partner closely with Product Marketing to translate customer feedback into value-driven messaging. Measure and report performance of customer marketing programs and initiatives

Requirements

• 4–7 years of experience in customer marketing, lifecycle marketing, or retention-focused roles
• Proven success building and executing customer engagement, advocacy, or retention programs
• Exceptional written and verbal communication skills, with an eye for value driven messaging.
• Highly collaborative — enjoy working cross-functionally and influencing across departments.
• Familiarity with tools such as HubSpot, Salesforce, Gong, Outreach or other marketing automation platforms
• Data-driven mindset with strong reporting and analytical skills