Responsibilities

• Own end-to-end strategy and execution of email and SMS marketing programs across eCommerce and 5.11 retail stores
• Build, segment, and manage customer audiences within CRM/CDP platforms to deliver personalized, scalable communications
• Develop and optimize lifecycle programs including welcome, post-purchase, win-back, and loyalty campaigns
• Identify opportunities to improve retention, repeat purchase rate, and customer lifetime value through data-driven insights
• Partner with eCommerce and retail teams to align retention strategies across online and in-store experiences
• Manage campaign calendars and ensure accurate, timely deployment of all communications
• Establish and maintain list hygiene, data governance, and compliance standards (CAN-SPAM, TCPA, GDPR)
• Track, analyze, and report on performance metrics including open rates, click-through rates, revenue per send, churn, and LTV
• Translate customer data into actionable insights and share recommendations with cross-functional stakeholders
• Build and execute A/B testing strategies to optimize messaging, creative, cadence, and segmentation

Requirements

• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)
• 6+years of experience in retention, lifecycle, or CRM marketing—preferably within a DTC or omnichannel brand
• Hands-on experience with email and SMS platforms (e.g., Klaviyo, Attentive, Postscript, Salesforce Marketing Cloud)
• Experience with Zeta is a plus
• Strong working knowledge of CRM/CDP platforms and customer data strategy
• Proven experience building and optimizing lifecycle marketing programs
• Strong analytical skills with the ability to translate data into actionable insights
• Experience supporting both eCommerce and retail environments is strongly preferred
• Familiarity with compliance standards (CAN-SPAM, TCPA, GDPR)
• Ability to manage multiple campaigns with strong attention to detail

Preferred

• Experience with loyalty programs is a plus
• Passion for outdoor, tactical, or performance-driven lifestyles is a plus
• Experience with Zeta is a plus

Benefits

• Best-in-class benefits program including: medical, dental and vision insurance
• 401(k) program with employer match
• employer-paid basic life and AD&D insurance
• Voluntary benefits including: Hospital Indemnity/Accident insurance
• Flexible Spending Account/Health Saving Account
• Employee Assistance Program
• Paid Time Off/Paid Holidays/Sick Time
• Casual Dress Code
• Employee Discounts