Responsibilities

• Develop and manage the email + SMS lifecycle strategy for DTC eCommerce brands
• Identify opportunities to increase repeat purchase rate, LTV, and retention revenue
• Build monthly campaign calendars across email and SMS
• Plan promotions, product features, lifecycle messaging, and segmentation strategies
• Build and manage campaigns and flows inside Klaviyo
• Implement lifecycle automation, including welcome, abandoned cart, post-purchase, winback, and replenishment flows
• Manage SMS campaigns and segmentation
• Review email designs from our graphic designer and provide feedback to ensure strong conversion performance
• Write campaign copy if desired, or collaborate with our in-house copywriter
• Analyze campaign and flow performance

Requirements

• U.S.-based candidates only
• Strong experience managing retention for Shopify / DTC eCommerce brands
• Deep expertise in Klaviyo (email + SMS)
• Proven track record of growing retention revenue and customer lifetime value
• Experience building and optimizing lifecycle email flows
• Ability to analyze performance data and identify growth opportunities

Preferred

• Experience with other retention and eCommerce tools, such as:
• Recharge or Stay.ai
• Loyalty or referral platforms
• Subscription programs