Responsibilities

• Lead Guerilla Marketing Activations Deploy bold and strategic visibility tactics—sidewalk stencils, sticker/poster drops, and more—across high-traffic neighborhoods.
• Retail Relationship Building Establish and maintain strong ties with local dispensaries. Set up and host product demos, ensure in-store displays are full and clean, and keep staff engaged with brand training and swag drops.
• Take Initiative Proactively reach out to new retail partners, scout high-visibility locations, and propose new ideas for community engagement and market visibility.
• Field Reporting & Documentation Submit weekly recaps with photo documentation of activations. Track execution in Google Sheets and coordinate with marketing via Slack, WhatsApp, or email.
• Support Brand Trainings & Events Serve as the face of the brand at pop-ups, street-level events, in-store activations, and education sessions—ensuring the vibe is always on-point and mission-aligned.
• Collaborate & Communicate Report to the VP of Marketing and Regional Marketing Manager. Work independently 60–70% of the time and collaborate with the broader marketing and brand teams as needed.

Requirements

• Deep knowledge of your regions culture, neighborhoods, and event scene
• Familiarity with guerilla tactics, street art, or brand ambassadorship
• Reliable, responsive, and highly organized while juggling multiple initiatives
• Comfortable working independently in outdoor/urban settings (nights/weekends as needed)
• Strong communicator
• Open-minded and creatively driven. Contribute ideas, not just execute them
• Driver's License (Required)
• Experience in cannabis marketing, retail, or demo activations (preferred)
• This role requires daily use of a personal vehicle. Candidates must own or have consistent access to one.

Preferred

• Experience in cannabis marketing, retail, or demo activations
• Expertise in managing retail marketing budgets and optimizing resources for maximum impact
• Strong creative instincts and the ability to collaborate with design and product teams to bring ideas to life
• Experience in leading teams and managing third-party vendors
• Knowledge of cannabis regulations and market dynamics
• Are already tapped into local event promoters, venues, or underground spaces
• Have a portfolio or social media presence showing off your past guerilla or creative work
• Understand how to draw attention in public—without crossing legal lines

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance