Retail Media Specialist - Contract

USA (Remote)

Salary Not AvailableMid Level4+ years expPart time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the planning, execution, and optimization of retail media campaigns across RMNs to drive product visibility and ROAS, while coordinating with creative, sales, and ecommerce teams and translating results into actionable insights.

Lead planning, setup, and execution of retail media campaigns across Roundel, Walmart Connect, Instacart, DoorDash, and other RMNs
Translate brand and sales objectives into platform-specific campaign strategies that drive awareness, product visibility, and ROAS
Manage campaign segmentation, product targeting, bidding, and budget pacing across multiple retail media environments
Partner with creative and sales teams to align product listings, retailer assets, and campaign messaging with platform best practices
Oversee flawless execution across campaigns and SKUs, adhering to brand, retailer, and compliance standards
Optimization & Reporting: Continuously monitor and optimize campaigns for key performance metrics, such as ROAS and CPA
Develop reports to communicate performance, insights, and opportunities
Identify and test opportunities to maximize retail media efficiency
Analyze performance and inform future media planning
Partner with eCommerce teams to align campaigns with broader marketing priorities and initiatives

Job Description

Lead planning, setup, and execution of retail media campaigns across Roundel, Walmart Connect, Instacart, DoorDash, and other RMNs
Translate brand and sales objectives into platform-specific campaign strategies that drive awareness, product visibility, and ROAS
Manage campaign segmentation, product targeting, bidding, and budget pacing across multiple retail media environments
Partner with creative and sales teams to align product listings, retailer assets, and campaign messaging with platform best practices
Oversee flawless execution across campaigns and SKUs, adhering to brand, retailer, and compliance standards
Optimization & Reporting: Continuously monitor and optimize campaigns for key performance metrics, such as ROAS and CPA
Develop reports to communicate performance, insights, and opportunities
Identify and test opportunities to maximize retail media efficiency
Analyze performance and inform future media planning
Partner with eCommerce teams to align campaigns with broader marketing priorities and initiatives

Indie Consulting

Indie Consulting is your full service marketing partner from strategy to activation.We are specialized marketeers committed to ‘getting it right’ with core services defined by Strategy, Creative, and Activation. Our formula for adaptable marketing programs is digitally-led, fluidly resourced, and guided by empathy to result in impactful outcomes, always.With experience across various industries and path-to-purchase models, we create custom scopes and resourcing approaches to meet the needs of our clients’ teams and businesses. We are not here to simply execute, but rather morph, mold, empathize and flex as we integrate onto a team to drive measurable business results.How can your marketing work harder for your business goals?Visit our website to learn more and contact us!

Founded in 2019

Raleigh, North Carolina, USA

31 employees (15 in marketing)

www.indie-consulting.com