Responsibilities

• Own strategy and direct execution and reporting of retailer sponsored search and display campaigns.
• Develop strategy and direct hands on keys team to execute search and display campaigns across Amazon, Walmart, HomeDepot and emerging platforms to drive conversion on retailer websites and in-store.
• Collaborate with retail display counterpart to ensure cohesive strategy across the phases of the funnel
• Co-develop automated reporting to streamline processes, audit current campaign structure, conduct keyword research and document strategy and process of the team’s campaign approach
• Using real time data—analyze & identify insights to deliver incremental and profitable growth for our brands via retail search and display
• Be a platform expert on retail media trading platforms – understand and share new or scalable capabilities, utilize existing tools to drive retail media KPIs
• Utilize supplemental reporting and audiences to develop strategic approaches with date from Amazon Marketing Cloud and Luminate to drive conversion
• Be a thought leader and help us transform what winning looks like via new ideas, processes, and outside-the-box thinking
• Collaborate and partner with retailers with post campaign analysis to influence future digital campaign strategy
• Develop annual budget and allocate across brands, categories, retailers, and campaigns to align with business objectives and goals

Requirements

• Bachelor's degree in Communications, Marketing, Analytics, or equivalent
• Minimum of 5-7 years’ experience in retail/digital media
• Strong communicator who can bridge the gap between data and strategy. Proven experience developing standardized reporting and presenting to stakeholders
• Excellent written and verbal communication skills, as well as strong collaboration abilities enabling relationships with the team
• Entrepreneurial spirit - an insatiable curiosity to learn
• Able to digest, analyze, and visualize large sets of data
• Strong organizational skills and attention to detail.
• Strategically-minded with in-depth “hands-on keyboard” experience in B2C industries, preferably CPG
• Previous experience with Amazon and Walmart native media platforms and media mix
• Proven experience taking data-driven approaches to build marketing / media strategy