Retail Media & E-Commerce Advertising Manager

Tallahassee, FL (Hybrid)

$65K/yr – $85K/yrSenior Level2+ years expFull time

Posted 2 days ago

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Job Summary

Own and optimize sponsored media programs across Amazon Ads and Walmart Connect, steering bid strategies, pacing, and automation in Pacvue to achieve ROAS targets while collaborating with product, finance, and e-commerce teams.

Job Description

Responsibilities

  • Manage and optimize sponsored product, sponsored brand, and display campaigns across Amazon Ads and Walmart Connect using Pacvue
  • Build and maintain bid strategies, budget pacing, and automation rules within Pacvue to hit ROAS/ACOS targets
  • Monitor keyword and placement performance, conduct regular audits, and surface optimization opportunities
  • Partner with the e-commerce team on product listing optimization, catalog health, and content that supports ad performance
  • Deliver regular reporting on spend, ROAS, ACOS, TACOS, and channel-level profitability, using Pacvue's reporting suite
  • Stay current on retail media platform updates (Amazon, Walmart, Instacart, etc.) and recommend strategy adjustments
  • Collaborate with finance/operations on channel-segmented performance reporting
  • Support new marketplace launches and expansion into additional retail media channels as needed

Requirements

  • 2+ years of hands-on experience managing retail media campaigns on Amazon Ads and/or Walmart Connect
  • Direct working experience with the Pacvue platform (campaign management, bid automation, and reporting) required
  • Strong analytical skills; comfortable working with ROAS, ACOS, TACOS, CPC, and conversion metrics
  • Experience managing budgets and pacing across multiple SKUs/campaigns
  • Excellent written communication and cross-functional collaboration skills

Preferred

  • Experience in home improvement, hardware, or DTC/CPG product categories
  • Familiarity with Shopify and multi-channel e-commerce operations
  • Experience with Instacart, Target Roundel, or other emerging retail media platforms
  • Pacvue University certification(s)

Benefits

  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Relocation assistance
  • Vision insurance
Ghost Controls logo

Ghost Controls

Ghost Controls designs and manufacturers automatic gate openers, consumer electronics, and outdoor products with a focus on being first to market with the next generation of technology and solutions for the North American market. The world class executive management team has over 70 years experience designing, manufacturing, and distributing access controls. This privately held company is committed to; reinvesting in innovation, strong values and a superior culture founded on the "Golden Rule". We are passionate about our customers, culture, products, and people.

Founded in 2015
Tallahassee, Florida, USA
38 employees (6 in marketing)

Traffic Signals

Monthly Visitors
37.5K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
66.6%
Direct
14.3%
Referral
4.3%
Social
4.5%
Paid
2.6%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
5 (13% of company)
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
1