Responsibilities

• Execute local marketing initiatives designed to drive foot traffic, brand awareness, and patient growth across all locations.
• Serve as the boots-on-the-ground brand representative, overseeing event setups, supporting activations, and ensuring seamless execution.
• Coordinate street team efforts, pop-up events, and community partnerships from conception through completion.
• Build and maintain strong relationships with local businesses, vendors, and community stakeholders.
• Support store openings, seasonal promotions, and day-to-day in-market marketing needs.
• Collaborate closely with internal teams to ensure all regional campaigns are executed accurately and effectively.
• Identify and propose out-of-home (OOH) advertising opportunities to the regional brand and marketing leadership.
• Monitor performance trends, sharing insights and proactive ideas to continuously improve results.
• Ensure all marketing activities remain fully compliant with state and local cannabis regulations.

Requirements

• 1–3 years of marketing experience (backgrounds in retail, hospitality, or events are a plus)
• A proactive self-starter who takes initiative and thrives with autonomy
• Comfortable working frequently in the field and traveling between locations
• Highly organized and adaptable in a fast-paced, evolving environment
• An excellent communicator capable of building rapport quickly and representing the brand with professionalism
• Motivated by tangible results and dynamic, high-energy work settings
• Flexible and willing to work evenings and weekends as required for events or activations
• Proficient in social media platforms and digital engagement
• Market Presence: This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market.

Preferred

• Backgrounds in retail, hospitality, or events are a plus.

Benefits

• Comprehensive benefits package including health, dental, and vision
• Paid time off and observed company holidays
• Opportunities for professional development and career growth