Responsibilities

• Collaborates with the Director of Marketing & Brand Strategy to implement integrated marketing strategies for all ReStore retail operations.
• Coordinates GCHFH’s social media properties, including all ReStore platforms, to promote consistent branding and messaging, monitor engagements, and report on the effectiveness of retail marketing efforts.
• Maintains both GCHFH’s and ReStores’ social media calendars, cadence, and content to align organizational and retail goals.
• Develop a consistent training system to inform new ReStore employees of ongoing social media best practices, procedures, and desired outcomes.
• Works with the Senior Graphic Designer to create marketing collateral for ReStore advertising initiatives across social media, print, environmental graphics, and digital platforms.
• Serves as a liaison to the Vice President of Retail for campaign communications across all retail store locations.
• Works directly with the Data & Marketing Communications Specialist to connect ReStore initiatives with Habitat’s local media database to foster positive relationships and coverage of GCHFH’s ReStores.
• Identifies and promotes new opportunities for community relations events with the Development and Community Engagement Specialist.
• Reviews Google accounts and the Green Country Habitat website to ensure current and accurate retail communications.
• Consistently reviews ReStore signage, collateral displays, marketing materials, and digital assets to ensure they support retail goals.

Requirements

• Bachelor’s degree, preferably in Communications, Graphic Design, Public Relations, English, or Marketing
• 2-3 years of professional experience directly relevant to the job functions
• Experience writing and producing social media assets for a variety of print and digital platforms
• Social media management experience
• Proficiency in Microsoft Office applications, project management tools, and digital newsletters

Preferred

• Other preferred qualifications include experience with graphic design, Canva, Adobe Creative Suite, storytelling, public speaking, web content editing, and Spanish language skills.