Retail Marketing Manager

Redmond, WA (Hybrid)

$117K/yr – $211K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive Nintendo’s retail marketing strategy across key accounts with cross-functional leadership and multi-channel plans.

  • Own account-specific marketing programs and retailer partnerships.
  • Must-have: Seven+ years in retail or consumer marketing with strong presentation skills.
  • Standout: Hybrid, cross-functional leadership across national campaigns and account programs.

Job Description

Responsibilities

  • Execute National marketing programs as well as develops account specific initiatives.
  • Works closely with sales leadership and retailers to develop account specific marketing plans that include but are not limited to: in-store Point-of-Purchase (POP) materials, advertising, promotions, merchandising, Retailer Ads (ROTO's), and retail.com.
  • Influence the sales and marketing initiatives and brand messaging by bridging the internal business vision with the strategic goals established for each retail partner.
  • Execute and customize marketing strategy for designated accounts.
  • Responsible for ensuring all retailers’ .com sites are regularly updated and represent Nintendo Brand according to guidelines.
  • Collaborates with Retail Marketing team on retail specific artwork and merchandising needs as well as external agencies for other forms of media.
  • Own the development and management of tradeshow strategy and tactics.
  • Partners with the Retail Marketing Managers on the development of the campaign launch plans for their specific retail accounts.
  • Viewed as a cross-functional leader in relation to all account-specific programming.
  • Responsible for owning account marketing relationship as it relates to the understanding of ongoing retailer specific marketing strategies.

Requirements

  • Seven or more years related experience.
  • Knowledge of retail marketing and consumer marketing.
  • Dynamic presentation skills, including to retailer executives.
  • Understanding of product promotion and brand management and the creation of marketing and promotional materials.
  • Strong PC skills ( including Windows, Excel, Power Point, Photoshop).
  • Project management or account management experience required, preferably with a large multi-channel retailer.
  • Must have experience with a breadth of marketing tools including TV, radio, print, on-line, and interactive as well as experience working with top retail accounts.
  • Undergraduate degree in Business, Marketing, a related field or equivalent.
  • Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role.
  • This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.
  • This position includes the base pay range listed below, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.

Benefits

  • comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off.
Nintendo  logo

Nintendo

3.9 Glassdoor

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.For more information about Nintendo please visit www.nintendo.com.

Founded in 1980
Redmond, Washington, USA
7.2K employees (1,139 in marketing)
71% recommend to a friend
92% CEO approval

Traffic Signals

Monthly Visitors
60.2M
Monthly Google Ads Budget
$421.6K
Traffic Source Mix
Search
51.7%
Direct
39.9%
Referral
5.1%
Social
2.7%
Paid
0.4%

Headcount Trend

Current headcount: ~7.2K

Marketing Team

Marketing Team Size
580 (8% of company)
Median Career Experience
15 years
Median Tenure
7.1 years
Marketing Roles Posted (Last 30 Days)
3

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