Retail Marketing Manager

Gallatin, TN (On-site)

$80K/yr – $125K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own regional retail marketing that blends store-level performance with loyalty programs, data driven decision making, and cross-functional collaboration to move multi-store profitability.

  • Own marketing strategies and campaigns across up to 25 stores to lift sales, loyalty, and profitability.
  • Turn scorecard data and insights into actionable programs that improve retention and engagement.
  • Partner with Store Leaders and cross-functional teams to stay aligned with Lithia Driveway initiatives.

Job Description

Responsibilities

  • Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
  • Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
  • Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
  • Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
  • Execute campaigns: Oversee content and campaigns that drive engagement and performance
  • Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
  • Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders

Requirements

  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions
  • High School graduate or equivalent, 18 years or older required
  • We are a drug free workplace
  • Location: Tennessee & Georgia, must reside within region
  • Regional Travel Required

Benefits

  • We offer a comprehensive benefits package designed to support you and your family, including:
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays
  • PTO: 80 hours at time of hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts

Lithia & Driveway

Our story began humbly in 1946, with the opening of a Chrysler-Plymouth-Dodge store across from Lithia Springs Park in Ashland, Oregon. Fifty years later, in 1996, after opening a few additional stores and training a talented team of leaders, our CEO decided the best way to give new opportunities to this incredible team was to join the public stock exchange. That’s when our mission of “Growth Powered by People” took off. Today, Lithia & Driveway is one of the nation’s fastest-growing automotive retailers and listed as 124 on the Fortune 500 (NYSE: LAD). We own more than 300 stores supporting over 50 automotive brands and provide job opportunities for more than 27,000 people. As Lithia & Driveway continues to grow, our success is fueled by the collective efforts, skills, and contributions of our people. We stand by our core values of taking personal ownership, improving constantly, earning customers for life and having fun in the process. Our high-performance culture keeps one focus in mind, making the customer experience better, as we aim to meet customers wherever, whenever, and however they desire. We offer a variety of opportunities across our hundreds of stores in the US, UK, and Canada; our Driveway, GreenCars, Driveway Finance Corporation brands as well as our home office. With positions in Sales, Service, Corporate, and Finance, we believe you’ll roll into the perfect spot at Lithia & Driveway. Join us as we continue to innovate and exceed our potential and our customers’ expectations. Lithia & Driveway is an equal opportunity employer that is committed to inclusion and diversity.

Founded in 1946
Medford, Oregon, USA
5.1K employees (230 in marketing)