Senior Manager, Commerce & Retail Media - Temp
dentsu
Chicago, IL (Remote)
$34/hr - $40/hrAgencyFull-timeSenior level4+ years exp.
8 hrs ago
Retail Marketing Manager
Streetsboro, OH
$85K/yr – $95K/yrSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own in-store retail activation for a home improvement audience, turning lease-space programs into tangible lead and brand visibility impacts.
- Retail activation ownership: secure and activate big-box lease spaces and run branded experiences to drive leads.
- Team and cross-functional ops: recruit/train ambassadors, align with Field Marketing, and integrate with social/media and events campaigns.
- Performance and vendor management: track traffic and conversions, optimize activations, and manage creative and logistics partners for brand consistency.
Job Description
- Advanced the retail marketing strategy and implementation that is focused on securing and activating lease spaces in major big-box retail stores to maximize brand visibility and lead generation opportunities.
- Collaborate with marketing leadership to align retail strategies with budgets and forecasts ensuring a favorable ROI and efficiency.
- Lead the design, build-out, and execution of branded in-store displays, kiosks, and experiential spaces to delight and engage potential customers.
- Collaborate with Field Marketing leadership to align retail activation strategies with lead generation goals, while overseeing recruitment, training, and management of in-store brand ambassadors.
- Track, analyze, and report on program performance, including traffic, engagement, appointment setting, and conversion metrics to optimize activations based on key metrics
- Manage vendor and agency relationships to support creative, logistics, and promotional needs and ensure compliance with brand standards and guidelines across all retail locations.
- Partners with cross-functional teams (social media, events) to integrate retail marketing into broader campaigns, while staying informed on industry trends, competitor activities, and consumer behaviors in the retail/home improvement sector.
- Leadership: Strong background in leading teams with exceptional communication, project management skills to drive measurable results
- Experience: 5 years of expertise in retail marketing, event marketing, or channel marketing, ideally within home improvement or related industries
- Project Management: Ability to organize and manage multiple tasks and projects effectively and drive to completion to meet deadlines
- Customer Focus: Strong understanding of home improvement customer engagement and relationship-building through face-to-face engagement, digital interfaces and traditional media
- Adaptability: Ability to learn and adapt to competitive and market research while building internal and exterior professional relationships within roofing/home improvement space
- Analytical Skills: The ability to analyze performance data and draw insights is crucial. Proficiency in Microsoft Suite required
- Education: Bachelor's degree in marketing, business, or equivalent combination of education and experience is an advantage
- Health Insurance
- Dental Insurance
- Vision Insurance
Home Genius Exteriors
At Home Genius Exteriors, we’re not just one of the fastest-growing home improvement companies in the country—we’re leading a revolution in the industry. Every project we take on is an opportunity to wow our customers and create lifelong relationships. That’s the Genius Difference: making home improvement not only easier but more rewarding for homeowners.We’re on the hunt for passionate, driven individuals eager to learn, grow, and take pride in their craft. With a culture built on hands-on training, development, and a collaborative spirit, we provide an innovative environment where you’ll thrive both personally and professionally. At Home Genius Exteriors, we’re not just remodeling homes—we’re shaping future leaders.But don’t just take our word for it. We’ve earned top honors as the #1 Best Workplace in ConstructionTM by FORTUNE Magazine and ranked in the top 10 on the Fortune Best WorkplacesTM list. We’ve also been recognized by Inc.’s Best in Business for our impactful contributions through our Home Genius Cares philanthropic initiative, supporting veterans and giving back to our local communities.At Home Genius Exteriors, we’re creating a workplace where employees innovate, excel, and drive our success. Ready to be part of something bigger? Join us and help shape the future.
Founded in 2018
Hyattsville, Maryland, USA
400 employees (137 in marketing)
