Responsibilities

• Lead retail marketing strategy, execution, and optimization, with focus on Target and Walmart.
• Develop customer-specific plans that connect media, content, and promotions to business outcomes.
• Partner with Media teams to align investment with performance goals.
• Manage one direct report and one embedded team member.
• Build retail programs across retail media (search, display, onsite), digital shelf (PDP/content), and promotions and in-store activation.
• Ensure programs are clearly linked to conversion and sales outcomes.
• Coordinate execution across agency and internal teams, including budget planning and actualization.
• Monitor performance and identify optimization opportunities.
• Shift investment and tactics to improve results in real time.
• Partner with analytics to connect media performance to business outcomes.

Requirements

• Proven experience in retail marketing strategy and planning.
• Demonstrated ability to manage marketing and media performance end to end, from planning through optimization and reporting, within a complex cross functional ecosystem.
• Strong analytical and performance optimization skills, with experience leveraging multiple data sources to inform real time decision making.
• Strong collaborator with the ability to lead agency partners, influence cross functional teams, and communicate effectively with senior stakeholders.
• Strong communication, negotiation and presentation skills.

Preferred

• Target and/or Walmart channel experience, including a deep understanding of retail ecosystems, media networks, and digital shelf requirements to effectively drive conversion and sales growth.
• Experience in managing teams through a proven track record in leadership and talent development to ensure cohesive execution and high-performance standards across retail programs.
• Ability to anticipate trends in shopper behavior, retail media, and competitive dynamics.
• Proactively bring forward new ideas, tests, and growth opportunities.

Benefits

• Health insurance (including prescription drug, dental, and vision coverage)
• Retirement savings benefits
• Life insurance and disability benefits
• Parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits