Responsibilities

• Regional Strategy & Execution: Develop and own the localized marketing roadmap for six retail locations, aligning high-level brand goals with the unique cultural nuances of the New Orleans market while collaborating with the brand and corporate marketing teams.
• High-Impact Event Management: Design and manage the end-to-end strategy for major community activations, educational initiatives, and street team deployments.
• Strategic Partnerships: Identify, negotiate, and manage high-value relationships with local businesses, medical influencers, and community leaders to expand our referral network.
• Budget & ROI Accountability: Oversee the regional marketing budget. Track, analyze, and report on the performance of all field activities, utilizing data to pivot strategies and optimize spend.
• Market Intelligence: Serve as the internal subject matter expert on the Louisiana cannabis landscape. Identify OOH opportunities, monitor competitor moves, and engage untapped consumer segments.
• Compliance Leadership: Ensure all field marketing and localized creative assets strictly adhere to Louisiana state cannabis regulations, acting as the final point of review for regional compliance.
• Cross-Functional Collaboration: Partner with store leadership to address retail needs using the marketing strategy playbook you develop and refine with marketing leadership.

Requirements

• 4–7 years of experience in retail marketing, field marketing, or high-volume hospitality.
• Market Presence: This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market.

Preferred

• Experience in the cannabis industry or non-profit sector is a plus.

Benefits

• Comprehensive benefits package including health, dental, and vision
• Paid time off and observed company holidays
• Opportunities for professional development and career growth