Responsibilities

• Owns the execution of omnichannel content across leading US retail partners such as Walmart, Costco, Sams, and Target.
• This individual will ensure our pet products are represented with compelling and compliant content both online and in-store.
• This individual will also build and scale foundational strategies to grow three core audiences: consumers, search engines, and emerging agentic AI platforms.
• This new role will work within the Retail Marketing Team to establish the foundation for AI discoverability while advancing existing efforts across traditional SEO, social media, and digital content ecosystems.
• This position will collaborate with external creative agencies while maintaining hands-on capabilities, including baseline knowledge of website HTML and design language.
• Retail Content: deploy brand content assets (imagery, on-site banners, copy, etc) to be placed on key omnichannel customer sites
• Agentic AI optimization: own the creation and syndication of machine-readable content
• Social media: build social media calendars in conjunction with internal marketing teams
• Digital content: liaise internally in regard to external articles (PetMD, Business Insider), and our agency regarding retailer agnostic articles, and Retailer Sales Force materials
• Internal liaison: omnichannel teams including web ecosystem and digital experiences

Requirements

• Minimum of 5-7 years with content strategy and management experience, with CPG experience preferred , knowledge of SEO and web traffic metrics or relevant experience.
• Experience in retail with a large to mid-sized corporate customer a key requirement
• Baseline knowledge or willingness to understand/learn website development/HTML language (crawling and indexation, robots.txt, sitemaps, canonicals, semantic clustering, internal linking, structured data, semantic HTML, image alt-text, external linking, metadata tags). Do not need to code but need to understand why all this is important.
• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.
• Bachelor’s degree required, marketing or relevant field preferred.
• Proficiency in Microsoft Word, Excel, Internet, SharePoint, and Outlook.
• Limited, but occasional travel required (may include overnight travel.)
• Work Authorization : US Citizen
• Preferred years of experience : 1 years

Preferred

• Digital & Shopper Marketing, Social Media, or e-retail experience preferred.
• Project Management certifications a plus.