Responsibilities

• Lead omni-Shopper Marketing agenda for one of our top national accounts (Walmart) for select Nestle Coffee and Beverage brands.
• Partner with Coffee & Beverage Brand teams to align Walmart campaigns to division strategies and prioritization.
• Collaborate with cross-functional partners to implement Walmart-specific strategies, optimize omni-plans, report on campaign performance and improve campaign efficiency and effectiveness to deliver business goals.
• Own relationship with customer-specific agency teams and Retailer Media Networks to drive performance accountability and stay up-to-date on capabilities and best practices, including platform and feature updates.
• Manage agency partners and vendors including briefing, evaluating audience strategy, tactical activation plans and creative.
• Lead the development of shopper programming with an omnichannel approach (Paid Search, digital media, in-store).
• Build compelling selling tools/presentations to aid Sales partners in securing retailer support of key initiatives.
• Steer strategic, retailer-specific annual planning, for Brands of responsibility, that are aligned with identified problems to solve and the Division’s priorities.
• Identify and execute relevant test and learn plans to improve business performance, internal learnings and capabilities
• Build and maintain multi-discipline relationships within the organization and with the retailer, including developing and delivering presentations to gain buy-in and to drive results. Examples are inclusive of, but not limited to: Annual Planning, Retailer line reviews, Retailer sales and site merchandising meetings, Investment requests, etc.

Requirements

• Minimum of 7 years of CPG brand/marketing/sales and/or Shopper Marketing experience
• Intermediate to advanced analytics, digital and omni-commerce knowledge
• General manager mindset, thought leader and skilled collaborator with strong communication (clear and concise storytelling)
• Experience in Sales & Marketing, leading marketing and/or shopper communication
• Strong attention to detail and follow through
• Thrives in change and comfortable with ambiguity
• Bachelor’s degree or equivalent experience
• Understanding of the omni-channel environment with proficiency Retail Media Network investment
• Understanding of US retailers and their go-to-market strategies
• Strong collaborative nature: ability to work in a cross-functional team environment

Preferred

• 4+ years of CPG Shopper marketing role preferred