Responsibilities

• Own the tactical rollout of merchandising standards, planograms, and visual displays across all Far & Dotter locations, ensuring consistency and compliance.
• Manage the production, distribution, and installation of in-store signage, POP/POS materials, menus, and promotional collateral.
• Coordinate and execute in-store promotions, product launches, vendor days, and seasonal campaigns, working closely with retail operations and store teams.
• Conduct regular store visits and audits to ensure brand and merchandising standards are being met; troubleshoot and resolve execution gaps in real time.
• Partner with cultivation, manufacturing, and category teams to align in-store presentation with product availability and priorities.
• Manage local vendor and print relationships, timelines, and budgets for retail marketing materials.
• Help define and evolve the Far & Dotter retail brand identity, ensuring every customer touchpoint reflects a consistent, elevated, and differentiated experience.
• Translate brand strategy into tangible in-store expression—store environment, customer journey, and experiential moments.
• Develop and support local store marketing initiatives, community engagement, and loyalty-building efforts that drive traffic and retention.
• Collaborate with digital, social, and creative teams to ensure alignment between in-store and online brand presence.

Requirements

• 3–5+ years of experience in retail marketing, field marketing, visual merchandising, or trade marketing; multi-location retail experience strongly preferred.
• Proven ability to execute merchandising and promotional programs at the store level with attention to detail and consistency.
• Demonstrated brand-building sensibility—able to think beyond execution to how the retail experience shapes brand perception.
• Strong project management skills; able to juggle multiple locations, timelines, and priorities simultaneously.
• Comfortable working in a fast-paced, hands-on, field-based environment with regular travel between store locations.
• Cannabis, CPG, wellness, hospitality, or beauty/lifestyle retail experience is a plus.
• Familiarity with cannabis regulatory and advertising constraints (or ability to learn quickly).
• Must be 21+ and able to pass a background check per Maryland cannabis regulations.
• Based in Maryland with a valid driver's license and reliable transportation.
• Bachelor’s Degree (BA, BS) in Media, Marketing and/or Communications or four (4) years of equivalent job-related experience