Responsibilities

• Manage retail.com product content for Gaming laptops, Handheld, Premium Windows laptops, Chromebooks, Desktops/AIOs, Burst laptops, Monitors , and Networking. Responsibilities include product page marketing content, A+ and syndicated content , launch date confirmation, WTB (where to buy) link validation for all GTM initiatives, and other related deliverables. Lead the product page review process from start to finish with retail accounts across all ASUS categories.
• Serve as a strategic marketing lead for US retail partners , including annual and quarterly planning for digital campaign collaboration and in-store placements such as endcaps, countertops, walls, shared tables, and specialized tables . Responsibilities include internal cross-functional collaboration , agency management , and co -marketing alignment with ecosystem partners such as Intel, NVIDIA , Qualcomm, AMD, Google, and Microsoft to support retail campaigns .
• Serve as a retail product training lead for key retailers and ecosystem partners , including virtual and in-person training events. Partner with the Best Buy training team and ecosystem partners to train evergreen 3PL sales teams for each selling cycle , including Spring and Holiday , and increase ASUS in-store focus.
• Lead ASUS product marketing analysis across digital and in-store channels by developing timely summaries following new product launches , including media coverage , reviews, and PDP evaluations. Conduct bi-weekly in-store analysis, including store visits , to recap category performance, evaluate competitor placements , and assess ASUS brand presence .

Requirements

• Education: Bachelor’s degree in marketing, business, or a related field.
• Work Experience:
• - 7+ years of retail marketing and product marketing experience.
• - 7+ years of experience working with consumer electronics; Walmart, Amazon, and e-tail.com experience preferred.
• Knowledge and Skills:
• - Working knowledge of Microsoft Office, Outlook, and PowerPoint.
• - Strong understanding of consumer electronics products, retail marketing, retail account management, product marketing, online content management, sales representative training, joint marketing campaigns, and retail events.
• - Ability to build and maintain strong relationships with retail customers, ecosystem partners, and cross-functional teams.
• - Ability to manage competing priorities and deliver high-quality work under tight deadlines.
• - Ability to translate technology features into FABs (features, advantages, and benefits).

Preferred

• Shopper marketing experience, including the ability to understand shopper behavior and create cohesive brand messaging across customer touchpoints and retail partners to drive demand for ASUS products.
• Deep understanding of consumer electronics customer segments and the ability to apply those insights in partnership with US retail partners.

Benefits

• Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).