Brand Marketing Manager, Retail

Responsibilities

• Work closely with Sales, Channel Marketing, Brand Marketing, and Insights to translate business objectives into marketing strategy to support an ambitious roadmap and sales goals
• Apply analytical rigor, a deep understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that drive measurable business impact at Retail
• Deliver cross-channel programs for retail including strategy, execution, optimization, analysis and reporting
• Develop a deep understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
• Partner closely with many teams to identify opportunities and deliver integrated marketing programs for retailers: External partners, Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
• Track performance of programs to provide data-backed insights to optimize programs and find new opportunity areas

Requirements

• 8+ years of experience in retail marketing, managing and executing large scale retail campaigns and long-term brand building through a diverse media mix that delivers measurable brand and business results
• Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
• Demonstrated experience working with media and creative agencies
• Experience in leading and communication, with demonstrated talent at building collaborative partnerships with cross-functional teams
• Experience prioritizing and managing concurrent programs across internal and external teams to deliver on schedule and drive measurable impact
• Experience in retail consumer product categories and brands such as consumer technology, wearables, or culture driven brands

Preferred

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
• Experience driving GTM in consumer electronics category
• Experience working for a developing or emerging brand with multiple products
• Experience and knowledge about varied cultural, social and business landscapes