Senior Manager, Go-to-Market Marketing - Consumer Services
EPAM Systems
USA (Remote)
$110K/yr - $145K/yrIn-houseFull-timeSenior level10+ years exp.
23 hrs ago
Retail Go-To-Market Manager
Torrance, CA (On-site)
$85K/yr – $95K/yrMid Level3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own the NA retail GTM and shelf experience, coordinating cross-functional launches from asset readiness to in-store and online promotions.
- Product launches and promotions: manage end-to-end execution with retail partners and cross-functional teams.
- Retail page optimization and messaging: tighten titles, imagery, enhanced content, and competitive positioning to lift conversions.
- Cross-functional bridge: align Sales, Product, Marketing, Operations, and Global HQ to translate strategy into retail execution.
Job Description
- Own end-to-end product launch execution across North American retail partners.
- Coordinate launch timelines, content readiness, marketing assets, inventory availability, and promotional plans.
- Partner with sales teams and retail buyers to support new item introductions and category growth.
- Work with international teams to ensure successful execution.
- Support business growth across retail and online channels.
- Collaborate with merchandising, marketing, and category teams.
- Execute product launches, promotions, retail media programs, seasonal campaigns, and in-store initiatives.
- Build strong retailer relationships.
- Optimize retailer product pages to maximize conversion.
- Improve titles, images, videos, enhanced content, messaging, reviews, and competitive positioning.
- Monitor performance and recommend improvements.
- Analyze retail performance and identify growth opportunities.
- Track revenue, sell-through, units, conversion rate, traffic, ROAS, promotions, and category performance.
- Convert insights into business recommendations.
- Monitor competitors, market trends, pricing strategies, and category movements.
- Recommend improvements for product positioning, pricing, promotions, and assortment.
- Partner with Sales, Product Management, Marketing, Operations, Supply Chain, and Global HQ.
- Act as the bridge between product strategy and retail execution.
Reolink
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most.Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth.Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth.Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
Traffic Signals
Monthly Visitors
523.1M
Monthly Google Ads Budget
$8.1K
Traffic Source Mix
Search
15%
Direct
61.2%
Referral
12.3%
Social
10.9%
Paid
0.5%
Headcount Trend
Current headcount: ~166
Marketing Team
Marketing Team Size
36 (22% of company)
Median Career Experience
7 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
4
