Retail & Events Manager

Traverse City, MI (Unknown)

$50K/yr – $100K/yrSenior Level2+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and develop a 15-member Marketing Representatives team, driving coaching, performance, and talent growth while managing retail and event operations to deliver measurable lead generation and brand experiences.

  • Lead and develop the team, coaching, reviews
  • Drive performance against KPIs, lead generation, and CRM reporting

Job Description

Responsibilities

  • Lead, coach, and develop a team of approximately 15 Marketing Representatives, with continued team growth expected
  • Recruit, onboard, train, and mentor new team members
  • Conduct regular one-on-one coaching sessions and performance reviews
  • Foster a culture built on accountability, teamwork, continuous learning, and healthy competition
  • Motivate your team to consistently achieve and exceed individual and team goals
  • Identify future leaders and help develop internal talent
  • Oversee operations across retail partner locations and community events
  • Ensure all booths, kiosks, and displays represent the All Weather Seal brand professionally
  • Manage staffing schedules for retail locations and weekend events
  • Coordinate event logistics, setup, breakdown, inventory, and promotional materials

Preferred

  • 2+ years of leadership or management experience leading teams in retail, sales, marketing, hospitality, customer service, or a related field
  • Experience managing team performance and holding employees accountable to goals and KPIs
  • Proven ability to coach, motivate, and develop high-performing teams
  • Strong organizational skills with exceptional attention to detail
  • Growth mindset with a passion for continuous improvement
  • Data-driven decision maker comfortable tracking metrics and performance
  • Excellent communication and interpersonal skills
  • Ability to lead, by example, in a fast-paced, team-oriented environment
  • Comfortable working weekends for community events and trade shows
  • Willingness to travel throughout Southern West Michigan

Benefits

  • Health, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off
  • Paid Training
  • Tuition Reimbursement
  • Leadership Development Programs
  • Clear Advancement Opportunities
  • Established Company with Over 45 Years of Success
  • High-Energy, Team-Oriented Culture
All-Weather Seal logo

All-Weather Seal

At All-Weather Seal Co., Inc., we are the exterior home improvement specialists trusted by residents in communities throughout Michigan. Since our founding in 1981, we have provided homeowners with the ideal combination of durable products, superior workmanship, and exceptional customer service. We are one of the longest standing home improvement companies in the region, and that’s no accident. From our lineup of gorgeous windows to our long-lasting metal roofing systems, we offer some the most energy-efficient products on the market. Add to that the skill and experience of our installers, all of whom are our dedicated employees, and you’ll understand why we have been recognized multiple times as one of the industry’s leading contractors.

Founded in 1981
Burton, Michigan, USA
20 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.7K

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
3 (15% of company)
Median Career Experience
12.5 years
Median Tenure
10.7 years
Marketing Roles Posted (Last 30 Days)
3